Escape to Engagement Island – What Real Time Data Means to One Organization

Escape-to-Engagement-Island
JustGiving Team

Organization Uses Real Time Engagement Data to Improve Charitable Giving

The charitable giving market can be a tough one, and it takes a very special kind of employee to work in this industry for very long. It takes a deep understanding of non-profits to commit to helping them raise monies to support important causes. Employees often endure high levels of stress, long work hours, and thankless tasks that can be met with disappointments along the way.

It’s certainly not a glamourous career choice, but unlike pure profit businesses, it’s one that makes a bigger difference in the world. There are perks of working in the charitable giving industry too, including life-long access to a variety of interests, above average earnings, and the chance to meet cool people around the world. Maybe this is why the non-profit sector continues to grow in leaps and bounds.

For JustGiving, the world’s leading platform for charitable donations that has enabled some 21 million people the opportunity to raise over $3 billion since 2001, the chance to make the workplace culture better came down to choosing the right employee engagement solution. For years, the company Head of People, Andy Meikle, wanted to find a way to make sure that the employees of JustGiving were finding happiness and success in their roles. As he stated, “The views and opinions of the people who work here, how they feel and respond to events, or changes that are introduced, are crucial.”

Always on Engagement at JustGiving

Having access to a cloud-based system for measuring employee engagement in real-time was a big part of this goal. For JustGiving, the clear choice was Thymometrics, the leading global supplier of always-on, real-time employee engagement surveys. The data gathered, along with a number of easy-to-utilize reports and a central communication platform enabled JustGive to increase employee engagement and improve productivity at the same time.

Employees now have the ability to share their experience and communicate directly with Andy, so that certain issues can be sorted out immediately, rather than after they become a bigger problem. Reports are run weekly, with data that is fresh instead of several months old. Employees can even share their thoughts and come up with ideas to make engagement better.

Overall, this was a great strategy for JustGiving, and companies like this, for better managing the demands of engaging employees and building a remarkable culture there. It’s become much easier to deal with shifts in the non-profit and charitable giving industries, react to employee concerns, and create a workplace that’s better than the competitors’ so that employees can focus on what’s important.


If you would like more information about Thymometrics’ world leading real-time employee engagement surveys and how they can revolutionize your business, email info@thymometrics.com, call +1 646 760 9323 (US) or +44 (0) 1223 750 251 (Europe) or visit thymometrics.com.

About the author

David Godden

An online marketing entrepreneur with over 18 years experience in the high-tech sector, specialising in HR SaaS solutions. Responsible for the marketing success of several US and European-based start-ups and the international launch of ExactTarget, Pardot and eTrigue. https://uk.linkedin.com/in/dgodden

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