Employee Engagement – Why Should It Be Top Of Every CEO’s To-Do List?
Companies have long understood the connection between a great corporate culture and the positive engagement level of employees. But, up until recently, it was impossible to measure with any degree of accuracy. However, modern employee engagement surveys offer the ability to monitor and produce deep-dive visual reports that help keep track of how well the company is doing with building a strong corporate culture. In this post, we will dig deeper into why it’s essential for business to measure these factors and why it should be right at the top of the CEO’s to-do list.
Understand that engagement produces real results
Recent research by Josh Bersin, Principal and Founder, Bersin by Deloitte, reveals that 87 percent of companies view engagement and retention as high priority matters, with half of the companies rating it as an urgent issue. While it’s still relatively rare to see companies making a culture of engagement a business priority, there are plenty of good reasons as to why it should be not just important, but it should be at the top of the CEO’s to-do list. Getting an ROI from employee engagement is a reality when this approach is used.
Engagement is a metric of organizational success
What drives company success? Although Leadership, Product/Marketing Strategy, Sales and Customer Service all play a vital part, these components for success all boil down to one simple thing; having the right people with the right motivation. In a recent interview with the CRO of a US Start-up he explained why their No. 1 board level priority was to be an amazing place to work. This, above all else, ensures they attract and retain the top talent, and that same talent will then deliver everything else the business needed. Judging by their extraordinary growth curve, this strategy is undoubtedly working for them.
It all starts with a great solution, but people make the difference
It’s a given that companies need a great offering, but even if you have the best marketing people and the best product designers, and you immerse them in an environment where they are truly motivated to be the best they can be, a great product is not only likely it actually becomes inevitable.
Increasing customer acquisition and retention
Rather than just focusing on cost of acquisition and rates of customer churn businesses can focus increasingly on the culture where their sales and customer support people work. Richard Branson famously said, “The customer comes second, and by putting your employees first, your employees will then take care of your customers.” Being able to use people analytics to drive employee satisfaction levels, this can in turn support a culture where sales flow easily because people are highly engaged in their jobs, including the acquisition and retention of clients.
People analytics puts it all into perspective
It’s easy to order supervisors to go and get their people engaged, but how it this instigated, measured and improved? It’s all possible with data. Clear data, presented in custom reports, provides managers with incredible insight into what’s working and what’s not. This also helps when developing policies for improving employee engagement programs and training. Companies can use data to focus time on trouble areas, while still providing a less time consuming ‘watching brief’ on areas that are working well.
Engagement surveys connect leaders with managers
Communication is critical for building a corporate culture of engagement and enthusiasm. Two-way, confidential messaging allows employees to be truthful when expressing concerns. When employees need to be heard, they have a safe and direct way to speak to the leadership and get their issues resolved in a reasonable amount of time.
To find out more about how Thymometrics' on-going employee engagement solutions can help create your great corporate culture, email firstname.lastname@example.org, call +1 646 760 9323 (US) or +44 (0) 1223 750 251 (Europe) or visit thymometrics.com. Image courtesy of Ambro at FreeDigitalPhotos.net