How to Improve Your Recruitment Strategies

Recruit the right people, and your business should thrive. On the other hand, recruit wrong ones? There may be trouble ahead!

No matter how advanced your technology is or how amazing your products are, without hiring the right people, you won’t be able to drive your business forward. The cost of recruiting a new employee is huge, not to mention the extensive disruption this can cause, so it pays to get it right.

Here are some strategies you can use to improve your recruitment efforts and enhance the employee experience for your existing staff at the same time.

Create a brand

Your business is your brand. If you are looking to recruit new talent into your organisation, you must ensure your brand is as strong and distinctive as possible.

There are many ways to do this. You can ensure you have great content on your website and an easy-to-use careers page. You might also want to share employee testimonials to give potential new hires a taste of a ‘day in the life’ of working for you.

Make sure you stay abreast of your reviews on Google, Glassdoor, etc., and strive to improve these if possible. If there are a lack of reviews online or they are mainly negative, reach out to your employees and ask them to provide online feedback. With 86% of employees and job seekers checking reviews before applying for a job, it makes sense to pay close attention to what others say about your business.

Simplify the recruitment process

It is questionable whether there is more you can gain from asking candidates to complete a 10-page application than just asking them to submit a CV. Most hiring managers scan applications and pick out what they need, so is a lengthy application form essential? Probably not!

The easier a candidate can apply for a job, the better. It is a candidate's market out there; make the recruitment process as straightforward as possible.

Use social media

There are 4.62 billion social media users – half the world uses it, and best of all – it is free marketing. If you are not using social media for your business, you are missing (a very big!) trick.

Candidates check social media platforms before applying for a job, and your credibility increases if you have a strong presence. Fill it with fantastic blogs, exciting insights, videos, and images, and you’ll soon find that your recruitment efforts will improve.

Explore passive candidates

Even if a candidate is entirely happy in their job, they can always be enticed by a better offer. If you are relying purely on active candidates, i.e., those actively looking and applying for jobs, you could be missing out on some hidden gems!

Don’t be afraid to reach out to your wider network when you have a job opportunity. If nothing else, they will be flattered that you even considered them.

Consider recruitment technology

Recruitment technology might also be worth considering to streamline your recruitment process and reduce your admin work. Recruitment technology can help you automate your hiring techniques and make the entire process more efficient, saving you time and money in the long run.

Improve employee engagement

Your employees are your greatest resource when it comes to your employer brand. Therefore, make sure employee engagement and a transparent feedback channel are top of your priorities. In doing this, your employees will not only shout about how great your business is, but they will refer people they know too. A win-win for your recruitment efforts!


At Thymometrics, we understand the importance of employee engagement. As a result, we can supply your business with the best technology, including always-on surveys and anonymous feedback solutions. These can help you improve employee engagement and, therefore, the success of your recruitment efforts.

You can call us for more information at 01223 750251 or email, or visit

Photo by Drew Beamer at Unsplash

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