Preparation is vital for success.
In order to successfully launch a pulse survey, a bit of preparation goes a long way. First, executives and management need to understand the goals and the expectations of the pulse survey. This is a big shift in thinking from once-a-year to on-demand. Secondly, the survey is something that requires an extra level of responsibility as the data collected is raw and needs to be organized. The key advantage, however, is having information that leads to immediate and focused effort.
Understand the process.
Using pulse surveys is different and this is a good thing, despite the process being new. Your vendor will walk you through the process. Consider aspects like email messaging to employees, inputting the initial employee information, and understanding participation metrics. A central contact person can help facilitate the survey. Pulse surveys do not have to be managed through a third-party, so the information is immediately useful to the organization.
Maximize the use of data.
When working with a leading pulse survey vendor, like Thymometrics, there are many ways to get value out of the data gathered. Analytics can highlight positive results as well as negatives that need a closer look. The data can be organized into custom reports for taking action. Visualization features further add dimension to reports, for example red line items that indicate problems.
Responding to findings.
One often overlooked aspect of the pulse survey is the unique opportunity to respond to employee concerns in a timely manner. Annual surveys can never match the power of immediate feedback as given by employees. Each organization must have a plan in place for handling communication with employees on this level. A small organization may allow for the HR leader to respond direct to employees while a larger company may create a group message to be broadcast in an email or delivered through management teams.