What’s in it for us? 10 Ways to Increase the ROI of Employment Engagement

Tips for Increasing the ROI of Employee Engagement

The ROI of Employment Engagement
The ROI of Employment Engagement

Employee engagement is on the minds of many business leaders today, but it is often a topic that’s debated. Why would a company want to invest in employee engagement, and the software systems to track it? In other words, coming from a business standpoint, how can a company increase the return of investment (ROI) of employee engagement efforts?

We’ve all heard the startling statistics on how many employees are disengaged and not working up to their full potential at work (estimated around 70 percent). What kind of impact is this having on your bottom line?

To help you get a better picture of employee engagement’s many advantages, here are 10 tips for boosting the ROI of engagement in the workplace:

#1 – Begin at the Top of the Organization

If you want more employee engagement, an example of this must be set by the leaders in your company. Start with the CEO and then filter down through the management chain. Employees will be inspired by this smart move.

#2 – Be Clear and Transparent

Employees can smell a new policy a mile away, so to make sure it works well be as transparent as possible. Talk with employees about their view on engagement and find out what they want to get from their work experience.

#3 – Maintain Active Visibility

Once the action has started in regards to employee engagement, it’s important to maintain that visibility with ongoing support from upper management. Use real time engagement data to create goals and report on the progress of things.

#4 – Recognize new Engagement

Instead of just hoping for the best, you can get a better ROI with employee engagement by recognizing this behavior as is happens. Saying “thanks” to employees goes a long way.

#5 – Keep it Real

Don’t try to fake employee engagement. Learn to be authentic in the way you approach this topic and how you promote it within your organization. Employees will soon catch on.

#6 – Recruit for Personality

Along with encouraging current employees to be actively engaged, your recruitment efforts need to focus on positive hires who have demonstrable engagement in past jobs.

#7 – Get Flexible

Engagement levels can be fluid at times, depending on the way that the company is going, the way people are managed, and changes in the industry. Be flexible as you develop your employee engagement program and use reports to track trends.

#8 – Engage Employees During Onboarding

Employee engagement is something that needs to originate with the very first experience that new hires have, and become an ongoing effort. The onboarding process then becomes very important because this is the time to introduce the concept of being actively engaged in the company by promoting the perks of working here.

#9 – Focus on Building an Engaged Culture

The way in which your company shares culture and gets involved in the community outside of the four-walls of the office speak loudly. Create a culture where engagement is valued and recognized.

#10 – Gather Employee Feedback

Use every resource you have to gather regular feedback from employees on how engaged they are. Direct communication between employees and the HR team can go a long way towards increasing the ROI of engagement levels.

Use the above tips to improve employee engagement and you’ll soon start to see the results of this effort through higher retention rates, more productivity, and better management.


To find out more about how Thymometrics can help you see a marked return on investment from real-time employee engagement surveys, email info@thymometrics.com, call +1 646 760 9323 (US) or +44 (0) 1223 750 251 (Europe) or visit thymometrics.com.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

About the author

David Godden

An online marketing entrepreneur with over 18 years experience in the high-tech sector, specialising in HR SaaS solutions. Responsible for the marketing success of several US and European-based start-ups and the international launch of ExactTarget, Pardot and eTrigue. https://uk.linkedin.com/in/dgodden

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