Why Should HR Directors Get Behind Employee Engagement Technology?

WhyShouldHRDirectorsGetBehindEmployeeEngagementTechnology
HR-Tech Can Turn HRDs Into Heroes

Much has been said before about the value of employee engagement. An engaged workforce is more productive, positive, and proactively supporting corporate objectives. This is the ideal type of corporate environment that most human resource directors dream of, which is why they often turn to employee engagement software to monitor progress. Through a series of ongoing surveys of employees, HR can spot the factors that help employees to stay plugged in.

But this is just a portion of the benefit that real-time engagement technology can provide. Human resource directors should embrace this new disruptive technology for another reason: to be an equal voice at the decision making table.

Over the years, human resource professionals have gone from being the personnel office and payroll people to being involved in all facets of human capital strategy. HR pros are in the trenches, working on the divide between talent and management. In some companies, however, human resources is still viewed as being a functional aspect of the business, only there to recruit more warm bodies, delivering bad news or getting involved if a problem comes up. HR is not always viewed as a positive part of the company, but as a necessary and unwanted part of everyday work. It’s time that HR put this idea behind once and for all!

Human resource technology, such as real-time engagement software, has the added benefit of turning HRDs into heroes.

You read that correctly. Instead of continually fighting for your place at the decision-making table, why not show up with proof that the HR department is actually improving things in the workplace and positively affecting the bottom line? Instead of being perceived as the bringer of negative information, why not focus on positive information? Employee engagement data that’s based on real-time events and surveys of employees can provide this much-needed insight and constructive input.

How can HR use real time employee engagement data to become the heroes of their organizations?

Employee engagement data can help HRDs to break age-old stereotypes about being the department that only delivers bad news. Instead, HR leaders can focus on the positive outcomes of campaigns that are improving things and adding to the revenues of the company. For example, one of Thymometrics’ clients had been using real-time employee engagement reporting to not only measure engagement levels, but also to gather direct feedback from employees on their perception of the company’s wellness program. Through this effort, they realized that they needed to add some components to make it more accessible and relevant for all of their employees. They added several new wellness perks to the program which became a hit with employees.

Linking data to real world activities can provide tangible and actionable results

In terms of the data itself, reporting can be a powerful way to get concepts across to those at the executive table. However, taking the data and linking it to specific time periods or events is critical for understanding how HR campaigns impact organizations. Consider any major changes that have occurred (or are about to occur) within the organization, such as a leadership change, a company expansion, a layoff period, or a new partnership — all of these factors can and do affect employees and will give way to complaining, worries, and more. Design pulse surveys around events and then be able to demonstrate results with actionable engagement visuals.

When HRDs use employee engagement to design new tools and resources that allow employees to flourish and express themselves, something magical happens. Employees are no longer just governed by the rules of the company, but they are active participants in the outcome and success of the company. They, like HR, have a real voice in making positive changes, which in turn is a win-win for everyone.


To find out how you can embrace new real-time employee engagement surveys and feedback solutions within your organization, speak to Thymometrics: email info@thymometrics.com, call +1 646 760 9323 (US) or +44 (0) 1223 750 251 (Europe) or visit thymometrics.com.

Image courtesy of adamr at FreeDigitalPhotos.net

About the author

David Godden

An online marketing entrepreneur with over 18 years experience in the high-tech sector, specialising in HR SaaS solutions. Responsible for the marketing success of several US and European-based start-ups and the international launch of ExactTarget, Pardot and eTrigue. https://uk.linkedin.com/in/dgodden

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